My task was plain and simple, create an app for coffee.
Through secondary research, face-to-face interviews and market research I was able to redefine my challenge, in order to give it more depth and to solve a problem.
The new Problem:
If h Coffee dkIf coffee is needed after 9-10pm in Savannah, GA the only outlets are gas stations, convenient stores and a limited amount of bars. For a coffee connoisseur, a cup of coffee from any of the places mentioned will not hit the spot. Many people stay up late in Savannah working overnight shifts or pulling all-nighters, they do not have the liberty to break when at the most dire point of needing a pick me up.