SHREYA MEHTA


The challengE:



My task was plain and simple, create an app for coffee.

Through secondary research, face-to-face interviews and market research I was able to redefine my challenge, in order to give it more depth and to solve a problem.


The new Problem:


If h Coffee dkIf coffee is needed after 9-10pm in Savannah, GA the only outlets are gas stations, convenient stores and a limited amount of bars. For a coffee connoisseur, a cup of coffee from any of the places mentioned will not hit the spot. Many people stay up late in Savannah working overnight shifts or pulling all-nighters, they do not have the liberty to break when at the most dire point of needing a pick me up.



Assessing the Market



In Savannah alone, there is a plethora of shops you can get a good cup of joe. The problem lies in the
late hours of the night, where coffee starts to, for some, become essential in order to keep going. There
are still places to go to get coffee but the coffee selection becomes abysmal.



Personas



Designing for our two market segments



Sam THomas



Sam is a junior at SCAD and is really feeling pressure from her major classes this year. Growing up she never drank coffee but started drinking it regularly halfway into her first year of college. Although she is not a "coffee snob" she appreciates good coffee strains. She does not know much about different ways to brew coffee, instead she judges on taste.

Sam owns all Apple products. She is immersed in the world of technology and has little to no entry barriers when it comes to new digital products.



MEET JOSE ValASQUEZ



Jose works for Akal Security Inc and is scheduled for overnight shifts at various different locations. Many of the jobs he works has a basic brewing coffee machines but usually he is stationed away from the machine. Jose is an avid coffee drinker due to his overnight shifts. He also gets very tired during the days he has to run errands and is not able to get eight hours of sleep.


Jose owns an iPhone and has basic operating capabilities. He does not use an excess amount of apps. On the phone he has a couple games but the phone is mostly used for calls, texts, navigation and browsing the internet.



Service Encounters Map



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Mid to High Fi Interactive Prototype


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